Now The Influencers Are Back, And Traveling Has Returned.
Both love or hate them, as the travel industry rebounds following its shutdown, influencers are moving once more.
That is great news for certain lodgings like the Langham on New York's Fifth Avenue.
"The vast majority of individuals we work with are astounding, they are extremely tireless, this is their business and they do it competently," says Louise O'Brien, local head of advertising for the Americas at the Langham Hospitality Group.
"They know how to adapt their expertise, which is photography and content creation," she says, adding that they frequently "carry a sharp eye to your lodging and grandstand to you something that you didn't remember to do, which shows your inn in a truly fascinating light."
O'Brien says the Covid-19 pandemic drove the inn to be more proactive th...